Resources

For an excellent book on cultural customization, see "The Culturally Customized Web Site: Customizing Websites for the Global Marketplace," by Nitish Singh, PhD.

Globalization Partners International has created a more extensive overview of website globalization for several global markets in a series of Website Globalization and E-Business Series white papers, which you may download for free. You may also benefit by reviewing the following blogs on different aspects of website translation and website localization:

·         Website Internationalization and Accessibility

·         Website Translation, Localization and Internationalization

Why are Multilingual Keywords important for your international websites?

What individualist feature is being used here to hit the sweet spot?

Basic Rules for Colour Use

Three Rules
1. Keep it Functional- The meaning of the color should be clear.
2. Research Political Conflicts- Ensure that color choice won't contract sharply with nearby locals or intended context.
3. Keep it Context dependent- make sure you understand the color and its cultural significance.